He mentions multilevel marketing and chain letters as a couple of great non-online examples of viral marketing (and MLM is an example of a non-communication form of viral marketing also).
Based on the two sources Ive found that tried to answer this question (pasted below) and my own experience, Ive reached the following conclusion. .
Its easier to engineer viral marketing into some environments than others. .Like Skype, every new communication platform shares this viral characteristic (the first fax machines, early IM products or Facebook). .However, this wouldnt be the case if gutscheincode ab in den urlaub flüge word-of-mouth referrals always result in a new user who also refers the product/service.Youd probably be compelled to tell friends about the ability to make free phone calls (especially overseas) even if the software werent required on both ends. .Here are links from other bloggers that try to answer this question: Andrew Chens comparison is a response to the question I posted on his blog. .Its just incentivized word of mouth.Seth Godins post points out the decaying nature of word of mouth. .The fact that you also benefit when they install the software only accelerates this growth.For example, a few years ago my accountant in Belgrade asked me to download Skype so we wouldnt run up a big phone bill. .While they may technically be different, Ill take either exponential viral growth or exponential word-of-mouth growth if I can get. .There is no inherent usage benefit for telling other people to buy tivo. .The confusion probably stems from their shared edc 20 prozent gutschein potential for driving exponential growth rates by leveraging existing users.Im not sure why its particularly important, but Ive tried to decipher the difference below.
Skype falls into this combo camp. .
Womma advocates ethical word of mouth marketing practices through education, professional development, and knowledge sharing with top industry marketers.
Founded in 2004, the Word of Mouth Marketing Association (womma is a division of the ANA (Association of National Advertisers) and is dedicated to word of mouth marketing.tivo is a great example of this. .Word of mouth, on the other hand, is really based more on doing a favor for the other person (clueing them into something unexpectedly cool). .Rarely do they go on to try to explain the difference or why the difference is important. .For more details on the process of engineering viral growth, see this earlier post.I often hear knowledgeable people say thats not viral marketing, its word of mouth. .Or even better combine the two. .There is a strong incentive to tell other people to join the network, because it improves the value of your own experience.
Even if tivo were to offer a free month of service for everybody you tell, I still wouldnt consider this a viral growth driver. .